What is digital marketing compared to the usual marketing?
Digital marketing is self-explanatory – it is a kind of marketing that is based on the digital scene like the online world. These marketing strategies involve PPC, email, SEO, web design and much more. Traditional marketing is those that are involved in offline marketing such as direct mail, print, TV, radio, etc. These two types of marketing have witnessed a convergence in the past years, but a number of agencies offer only one over the other.
What to expect working with a digital marketing agency?
The answer to this is different depending on which agency you are working with. There are a lot of marketing organizations out there wherein they provide you with an Account Manager that will be the only point of contact you will make. In other companies, you will be working with a team leader that will oversee all your digital marketing needs are met. You will also hear a lot of feedback from the best agencies, but what is the best for the majority may not work well for you. This means that you will have to do your own homework in finding the best agency to work with – one that you are comfortable to share your business’s background and problems with them.
Which social media?
Aren’t most people connected with social media these days? While a majority of people will say one social media network over the other, it is best to keep several of the most popular social media networks and create an account with it. The truth is, a single potential customer may only be using one social media source over the other, while the others have multiple ones. If you want to reach to a wider audience, it is best to create accounts in each of them. This way, you get to reach to as many potential customers as you can.
But creating social media accounts is not enough. You also need to build up a strategy on how you can reach to as many customers as possible in this channel. The social media strategy that you are going to implement must also be in the blend with the business strategies. There are so many aspects to address in this topic that business owners should ask an advice or two from the experts, or they can also hire agencies to help them come up with an effective strategy in social media.
Is SEO really needed?
SEO tackles a lot of fields and it doesn’t only focus on two or three of them, so saying that whether or not your business really needs SEO depends on which area you wish to focus on. What’s more, the new SEO these days also tackle into traditional optimization and tactics in link building, shareable fresh content and the like.
You will learn more when you tackle the subject of digital marketing. They will also share with you insights why your business needs it.