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Analysis

How Clash Royale Found Success In A Sea Of Game Apps

These days it’s not enough to have an excellent product. You also have to carefully think about how you will present it to the public and how to find the way to the users. A fantastic example of how to do this job properly is Clash Royale, a mobile game created by Supercell. The developers managed to keep the game among the top ones in the app store for over five years (since 2012), which means that there are a lot of things they are doing right.

What Is the Secret of Their Success?

According to Jonas Collaros, one of the head programmers of the game, the key to success lies in one thing – keeping the game free. However, the answer is probably far more complicated than that. It’s true that the fact that Clash Royale is free to play help, but that isn’t worth anything if you don’t offer a great game. And Clash Royale is fantastic with its fascinating mixture of high-paced action and strategy.

Another important factor to the game’s success is also that Supercell dedicated the high amount of attention to it both before and after they released it. The latter one is especially important. They were listening to what the players had to say about Clash Royale and implemented changes by that. They also tried to keep things innovative by regularly including new features and making the game better. In short, the developers never allowed themselves to kick back and watch the money coming in. Instead, they tried to repay the faith given by the gaming community.

Real Life Live Events

Supercell quickly realized that they also need to expand the communication with the players outside the game itself. When we say that we don’t mean just responding to e-mails and comments on the social networks. We mean on real-life live events, such as the ClashCon organized in Helsinki (Finland) in 2015. The creators came with an idea to host a conference where the players of Clash Royale from around the world would gather. The idea was conducted in Finland, and people from Supercell also participated in the event, giving players the opportunity to meet them and find out a new thing or two about the game.

Helsinki proved to be a place where the history of the Clash Royale is written one more time in 2016. It was there where the first tournament was organized, marking the entrance of the game into the e-sports arena. 200 of the best players from all over the world flew in to compete, and the winner took a grand €15,000 prize. Aside from that, the tournament was streamed live on YouTube and Twitch, where there were more than 60K viewers at one moment and more than 2.5 million in total.

If you want your product to leave its mark on the market, there isn’t a single thing you can leave unattended. Focusing on all parts of marketing and communicating with your users is essential, and Clash Royale is just another proof of that.

Analysis Of 8 Ball Pool’s Marketing Strategy That Took It To The Top

8 Ball Pool

Still A Huge Success After Almost A Decade

I was reading up on 8 Ball Pool phenomena, and I couldn’t believe that the game is around for almost a decade. Yes, that’s right – Miniclip first released its successful simulation in 2008. The flash version immediately achieved great success and attracted millions of players from around the world. The obvious next step was to make a move to mobile phones. However, that was not an easy task to do, considering that it required the game to go through some changes.

The first attempt was unsuccessful. Few people remember 8 Ball Quick Fire Pool, the game released by Miniclip in 2012 and withdrawn from the market just a couple of months later. Christian Reshoeft, a member of the development team, claims that they had a lot to learn from that venture. The whole company realized that they only have one other shot at getting things right. Otherwise, they are risking the popularity of the brand and the reputation of the entire franchise.

Switching Focus To A Mobile Version Of 8 Ball Pool

Miniclip opened a separate office in Lisbon (Portugal), planning to make a team that will solely focus on developing mobile games. It only made sense that they had great expectations from 8 Ball Pool. The biggest challenge they had to overcome was how to transfer a game that runs on websites to smaller screens of mobile devices.

Touch screens are pretty specific, and it was hard to find the appropriate mechanisms of control. They tried various patterns and finally discovered that the secret is in the simplicity. The thing that required special focus was accuracy, which needed to be faultless, considering that it’s the core of the game. The developers had in mind that the small screen should be responsive even when the large fingers are playing the game. The result was amazing – the physics of the game were perfect to the delight of the fans around the world.

Synchronizing Data Made A Huge Difference

There was another area that required great attention by the team, claims Reshoeft. The web version of the game already had a broad fan base, and none of them wanted to start from scratch on their mobiles. Synchronizing all data and enabling the users to find all their items, levels, and stats the first time they log in required a lot of effort.

Once they overcame all the obstacles, the game was ready to hit the market. Miniclip team didn’t let themselves go on vacation, but they followed up on the feedback from their players. There were some starting issues and bugs to iron out, but soon it became a great success.

Just like many other mobile games’ developers, Reshoeft claims that the secret is in keeping things simple and making a game in such a way that the players want to come back often. That was their goal when they started creating the website version of the game, and that’s what they kept in mind until today. The way it is now, it seems that it worked and that we will all be returning to 8 Ball Pool for a long time.