Becoming Digital

Every organization or businesses are given the opportunity to become digital. With all the technologies and tools out there ready to be utilized at their leisure, they can take advantage of it all. However, not all of these businesses are well equipped with it. The reason is that some organizations have created a department dedicated to digital strategies, which is why many get left behind. It is easier for organizations to get into the digital Greenfield, especially among those that are not constrained by traditional practices, yet at the same time, large incumbents are not to be discouraged.

In this day and age, many people see that the digital field is unchartered territory. This means that despite many organizations hopping into the digital race, many are still reluctant to fully embrace it because they have no idea what will happen next or they can’t foresee the future of their business. It can mean very uncomfortable territories, but it will reap a lot of benefits if they are used properly and studied well. However, such old preconceived notions are no longer delivering these days. Large incumbents come with lots of opportunities, too. However, it is only going to succeed when and only the digital strategy is not only shown through the surface. It must take an inherent aspect of the business strategy, too.

Like our company that offers digital strategies to our clients, there have been a lot of organizations similar to what we offer. They make claims that their digital solutions run deeper by pointing out their sales, marketing, and services. They even highlight analytics investments and apps as evidence that they have gone digital. Yet real digital incorporates its principles into the business model, strategy, culture, and operations. If you contrast this image, it means that the digital veneer can lead companies up to the limit change in establishing and at the same time unifying the new channel technologies right into the business strategy that still exist in the organization, including the operations and its models.

In these recent times, turning into a digital business has become increasingly important, not to mention even a critical multiplier if you aim for economic growth. Many new and old business organizations have one common question about digital enterprise – what is it all about? The approach to this subject is to take a look at its principles that underpin a business or organization.

Digital Principles

This defines the grounded truths that already exists in which it created and even accelerated by technology. The principles of technology like the utilization of package systems, adopting agile techniques or data consistency are no longer sustainable in creating value.

By contrast, digital principles recognize the imperatives and implications of an environment that are now connected and intensive with information, and this is increasing each minute. It redefines the imperatives around innovation, efficiency, growth and customers. Below are some aspects of the principles behind a digital business.


In every business model, the customers are at the heart of it. Customers are obviously the reason why digital has been changing businesses these days. An enterprise that is digitally principled concentrates solely on creating the outcomes for customers that they repeatedly choose, value and notice. It is not enough on centricity alone. Rather than that, digital principles mean that there is a need to use for technology in raising human performance, thus transforming people that are objects in a business model into subjects that share valued creation.


The goal for every business is growth, but this is often overlooked. Many companies redefine the business models that they have when they enter the new age. In every industry, supply exceeds demand and when there is no growth, there will be the silent disruption. The only higher principle in a digital business is the customers because they are the source of every business’s accretive growth.

You will learn more about how you can turn your organization or business when you turn it into a digital one so that you can still be relevant or even see economic growth in your business.