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Analysis Of 8 Ball Pool’s Marketing Strategy That Took It To The Top

By August 2, 2017 No Comments

Still A Huge Success After Almost A Decade

I was reading up on 8 Ball Pool phenomena, and I couldn’t believe that the game is around for almost a decade. Yes, that’s right – Miniclip first released its successful simulation in 2008. The flash version immediately achieved great success and attracted millions of players from around the world. The obvious next step was to make a move to mobile phones. However, that was not an easy task to do, considering that it required the game to go through some changes.

The first attempt was unsuccessful. Few people remember 8 Ball Quick Fire Pool, the game released by Miniclip in 2012 and withdrawn from the market just a couple of months later. Christian Reshoeft, a member of the development team, claims that they had a lot to learn from that venture. The whole company realized that they only have one other shot at getting things right. Otherwise, they are risking the popularity of the brand and the reputation of the entire franchise.

Switching Focus To A Mobile Version Of 8 Ball Pool

Miniclip opened a separate office in Lisbon (Portugal), planning to make a team that will solely focus on developing mobile games. It only made sense that they had great expectations from 8 Ball Pool. The biggest challenge they had to overcome was how to transfer a game that runs on websites to smaller screens of mobile devices.

Touch screens are pretty specific, and it was hard to find the appropriate mechanisms of control. They tried various patterns and finally discovered that the secret is in the simplicity. The thing that required special focus was accuracy, which needed to be faultless, considering that it’s the core of the game. The developers had in mind that the small screen should be responsive even when the large fingers are playing the game. The result was amazing – the physics of the game were perfect to the delight of the fans around the world.

Synchronizing Data Made A Huge Difference

There was another area that required great attention by the team, claims Reshoeft. The web version of the game already had a broad fan base, and none of them wanted to start from scratch on their mobiles. Synchronizing all data and enabling the users to find all their items, levels, and stats the first time they log in required a lot of effort.

Once they overcame all the obstacles, the game was ready to hit the market. Miniclip team didn’t let themselves go on vacation, but they followed up on the feedback from their players. There were some starting issues and bugs to iron out, but soon it became a great success. So successful that hackers all around the world started working on developing an 8 Ball Pool hack that could get players free cash and coins. That’s because no one wants to spend money on a game, but everyone wants to be ahead.

Just like many other mobile games’ developers, Reshoeft claims that the secret is in keeping things simple and making a game in such a way that the players want to come back often. That was their goal when they started creating the website version of the game, and that’s what they kept in mind until today. The way it is now, it seems that it worked and that we will all be returning to 8 Ball Pool for a long time.